Abstract fashion bloggers are fast becoming an influential force within the fashion industry, which has been facilitated by the growth of new media however , very little research has looked at the influence of fashion bloggers on consumers, and their adoption of fashion trends the purpose of this exploratory study was to. Fashion bloggers as human brands: exploring brand personality within the blogosphere by leslie m cuevas, b b a a thesis submitted to the graduate council of texas state university in partial fulfillment of the requirements for the degree of master of science with a major in merchandising. The purpose of these blogs is to promote the brand image the bachelor thesis is focused on the lifestyle blogs which include fashion, beauty and travel content theoretical part describes all the mentioned data and online marketing as an important tool of blogging as a business in the practical part, comparative analysis of. Fashion blogs are a relatively new marketing tool, enabling fashion brands and their consumers to interact in a two-way dialogue today, consumers turn to other consumers to gather information, inspiration, and advice about brands, and fashion blogs have become a mean to this goal the aim of this thesis was therefore to. The fashion industry began to embrace social media with the rising trend of fashion blogging around 2005 to 2006 julie fredrickson of the fashion blogging network coutorture is considered one of the pioneers, and she was one of the first fashion bloggers to be given a press invitation to new york fashion week ( nyfw.
Of blogs like lifestyle, fashion, online diaries are often not considered in stud- ies ( sinanan, 2014) usually journalism is used as a source of collecting data such as news or political commentary but not blog posts, yet (ibid, 2014) this thesis is interested in how sustainable lifestyle bloggers ascribe respon- sibility to. However, this thesis will work to further examine how clothing also contradicts these traditional, normative notions of performance and self fashion functions as a communicative tool and will be explored in terms of identity formation and the use of alternative representations, such as fashion blog imagery,. Abstract fashion is an ever changing industry in which companies are constantly in competition for consumer's recognition and loyalty marketing is similarly an industry which needs to quickly and effectively adapt to the changes in society therefore the importance of keeping up to date with the.
Fashion blogging and consumers: examining the uses and gratifications of readers of fashion blogs by ariel fink regina lewis, committee chair margot opdycke lamme matthew d bunker a thesis submitted in partial fulfillment of the requirements for the degree of. This thesis project has been long and exhausting the mid-seminar was held some time ago already and after that i have only occasionally concentrated on my thesis while working full-time at the same time during spring 2012 i eventually got frustrated on my thesis project just hanging undone and started to progress with.
This thesis study: how consumers' attitudes to fashion are influenced by fashion blog usage identifying some characteristics of the a-list fashion bloggers the variables that are assumed to influence the domain of fashion blogs are expertise , authenticity authority, social identity, private- and social self image fashion. The role of fashion and fatshion blogging in college women's negotiation of identity by katy leigh stang a thesis submitted in partial fulfillment of the requirements for the master of arts degree in journalism in the graduate college of the university of iowa may 2015 thesis supervisor:. Master's thesis fashion blogger's methods of communication of consumption experience based on qualitative research of styleonthecouch a thesis submitted in fulfillment of the requirements formulation of the pre-‐understanding based on the styleonthecouch fashion blog.
The relationship between fashion blogs and intention to purchase and word of mouth behavior by cassidy l vineyard a thesis presented to the faculty of the graduate college at the university of nebraska in partial fulfillment of requirements for the degree of master of. Dressing their best: independent fashion bloggers and the complexities of ethos melody c heffner follow this and additional works at: http://scholarworks gsuedu/english_theses this thesis is brought to you for free and open access by the department of english at scholarworks @ georgia state.